Who is the UBC-SMEI Diploma in Marketing and Sales Management designed for?
Our program attracts industry professionals and entrepreneurs looking to advance their careers and maximize their performance.
Our students typically fall into one of three categories:
Professionals who have been identified by their organizations as top performers and are preparing to take on leadership roles that require a solid foundation in marketing strategy and sale force management.
Professionals who have been in their current roles for some time and are looking for training that will improve their performance and overall understanding of the business.
Professionals who are transitioning into marketing and sales roles from other fields and want a solid foundation in the fundamentals of marketing strategy and sales force management.
If you fall into one of these categories, we encourage you to apply to the program.
What’s a typical student profile?
Those enrolled in the program typically have several years of experience working in either a sales or marketing role, or are business owners/entrepreneurs. Ages range from 25-55 years of age and applicants come from a wide range of industries and backgrounds.
Examples of positions held by current students include Business Development, Key Account Manager, Territory/Regional Manager, Service Coordinator, Marketing Manager, General Manager, Project Manager, and VP/Director of Sales & Marketing.
Examples of industries include telecommunications, pharmaceuticals, industrial equipment, medical equipment, marketing agencies, advertising, banking & financial services, retail, real estate, hospitality & tourism, construction, public utilities, automotive, beverages, consumer packaged goods, and insurance.
How will I benefit?
A summary of comments from our recent students and their employers is provided below. Read the Course Overview and Course Topics pages for a detailed description of the course curriculum.
“The program provides our employees with new insights into customer relationships. It creates a better business attitude and a renewed commitment to succeed.”
Allan Cullen, President, Cullen Diesel Power Ltd.
“Learning the proper business foundations of how to analyze customer segments, margins and profitability has had a big impact on how we have structured our sales force. Identifying the structure that is in place and breaking it down to see why it works or not works.”
Darren Boyd, General Manager, Coast Appliances
“The program is highly interactive and has provided me with a deeper understanding of business planning, forecasting and our corporate direction, all of which are immediately applicable in my daily work. “
Andrea Leard, Pharmaceutical Sales Specialist -Oncology, Eisai Limited
“The program has given me a better understanding of how the services I provide truly impact my clients’ business, and hence the ability to add to value. The instructors have a wealth of experience and knowledge, and they care about our learning.”
David Lui, Creative Director, 6folds Marketing Inc.
“The business and interpersonal/teamwork perspectives I was introduced to played a significant role during my advancement to District Manager. I often fall back on the course’s teachings as my guiding light.”
Joe Strigl, District Manager BC and Alberta, Future Shop
“The course has re-energized my career, given me renewed confidence to do my job more effectively and enhanced my future career opportunities. I draw upon elements of it each day. The course was well worth it and was a turning point in my career.”
Ron Gildenstern, On-Site Services Manager, Acklands-Grainger Inc.
“This course has an outstanding curriculum and is of great value. It has had a tangible impact on the operation of my business units.”
Mike Rutigliano, Vice President - Classifieds, Canwest Digital Media
