Insights at UBC Sauder

Marketing

When consumers buy embarrassing products, they don’t want friendly service

Behaviour
May 18, 2023

Yann Cornil wins 2023 AMA Award for Responsible Research in Marketing

Awards & Competitions
March 24, 2023

Can bad reviews be good for business? New UBC research says yes

Behaviour
April 7, 2022

The Big Mac and Diet Coke effect: Do diet sodas really lead to lower overall calorie counts?

Behaviour
March 10, 2022

Baby fever: UBC study finds advertising and social media can boost desire to have children

Behaviour
February 16, 2022

Add to Cart: UBC study finds online reviews for some products have a major effect on the sales of others

Information Systems, AI, Big Data
January 18, 2022

Retailers use ‘decoy effect’ to lure consumers into buying pricier products: study

Marketing
August 9, 2021

Incongruent messaging key to getting people to register as organ donors

Healthcare
April 19, 2021

Weight loss changes people’s responsiveness to food marketing: study

Marketing
April 1, 2021

The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

Marketing
March 9, 2021

Crowdfunding can affect consumer product choices — especially when the products do good

Marketing
December 14, 2020

A taste for mindfulness: when kids imagine sweet treats, they choose smaller portions

Behaviour
August 26, 2020

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