Our faculty

Joey is the Senior Associate Dean, Faculty; Professor, Marketing and Behavioural Science Division and Alumni Professorship in Marketing. Her research interests include Sensory Marketing, Consumer response to product design and Consumer-brand relationships. Joey teaches courses in consumer behaviour and marketing research. Before teaching, Joey consulted for a variety of firms including non-profit organizations and start-ups.

Elaine has over 25 years of industry experience in marketing, sales and management across diverse industries in organizations such as IBM and Royal Bank Wealth Management. Elaine has served on the Board of Directors for 20 years for local not-for-profit organizations including BC Women's Hospital, The Vancouver Writers Festival and Dress for Success. In 2010, Elaine was awarded the UBC Killam Teaching Prize for teaching excellence.

Tim teaches brand management, new product development in Sauder’s MBA and BCom programs. His research focuses on consumer behaviour in pricing and promotion contexts such as rebate promotions, gift card spending and loyalty reward programs. An award winning teacher, he has taught and consulted for organizations such as Bell, Best Buy, Brand Finance and Visa. He is considered a leading expert on rebate promotions and has helped shape consumer-friendly policies for the Competition Bureau of Canada, Federal Trade Commission, the U.S. Department of Energy and the U.S. Government Accountability Office. Formerly he was a marketing manager in the beverage industry and an account manager in the advertising industry.

Darren has over 20 years of experience leading consumer communication programs in highly competitive packaged goods categories for organizations such as Silver Hills, Nature’s Path Foods, Weston Bakeries Gillette, Tropicana, Campbell’s, and Procter & Gamble. Darren currently leads the global marketing efforts at Silver Hills, a leading Canadian bakery business focused on sprouted grains, gluten-free and organic products across the bread, rolls, bagels, cereal and granola categories. Darren has extensive experience coordinating relationships between marketing and sales to improve how the two functions work together to drive growth and profitability. He has managed many leading national brands and much of his experience is in markets where retailers and channel members have a great deal of leverage and channel power over the marketplace.

Ann began her professional life in the world of marketing, eventually holding Senior VP or CMO roles at companies like The Coca-Cola Company, International Dairy Queen, Papa Murphy’s Pizza.  Now she shares that significant knowledge and perspective serving as a UBC Sauder lecturer for over 10 years; teaching over 6,400 students in over 3,900 classroom hours.  Ann has also contributed to other programs, currently serving as the Board Chair of the Western Washington University’s Marketing Advisory Board to the Marketing Department amongst other roles. 

Janice is an experienced digital marketer who is passionate about leading teams and growing businesses. Janice has over a decade of experience in marketing roles and has worked with non-profit organizations like Ronald McDonald House and other national brands like Ciele Athletics and Labatt Breweries.  She is currently the Director of Client Services at Digital Hot Sauce, a Vancouver-based marketing agency, where she oversees over $2 million in annual ad spend from clients. She enjoys leading the team to develop winning marketing campaigns and teaching weekly workshops on a variety of practical topics.